On December 30, Huawei released the industry trend outlook for 2012. The full text is as follows:
Since entering the information age, especially in the past two decades, technological changes have been endless, and various applications have sprung up. Today, we are ushering in a new wave of informatization. We are seeing the rapid spread of mobile networks and the tremendous growth of digital content. People around the world enjoy sharing information and communicating freely. The distance between the ends of the earth is becoming close, and the gaps in technology are being bridged. Under this new round of network and technology changes, a significant feature is that user experience is increasingly becoming the driving force behind the development of the industry, leading the next more prosperous information age.
I. User experience has become the driving force behind the development of the industry
Today, people manipulate millions of rich businesses at their fingertips. Countless applications fill the user's 24 hours in a fragmented form, connecting the digital life that is always online. What promotes and promotes the continuous development of business and technology? What is the driving force behind prosperity? An obvious fact is that "experience" is being honored as the supreme rule, and users have regained the authority to drive the development of the industry. This is reflected in:
"Speed" first: Zero waiting to redefine network speed
For thousands of years, humans have never stopped pursuing speed: from the distant desert camelbell to today's supersonic aircraft. In the field of telecommunications, humans have developed the network access technology from dial-up Internet access to today's fiber-to-the-home in just two decades, during which the bandwidth has been increased by 1,000 times. Nevertheless, people's demand for bandwidth is still difficult to meet. Looking to the future, network speed will no longer be measured by how much bandwidth a certain service requires, but from the perspective of user experience, so that users do not feel the "zero wait" of the existence of the network to drive and promote the development of the network.
"Quality" comes first: video and augmented reality will be everywhere
With the development of the Internet, Web content has evolved from text, pictures, and sound to today's high-definition video. Infinite approaching the real world has become the ultimate goal of media presentation. New experiences such as 3D, Ultra HD and Augmented Reality continue to set new technical records, traction and drive new developments. At the same time, these more authentic expressions will be ubiquitous in people's lives, infiltrating into various applications such as e-commerce, social and news.
"Freedom" is supreme: I have the Internet and I can control it freely
The number of fixed Internet users reached 2 billion, and it took 20 years. The mobile Internet has reached the level of 1 billion users in only 5 years, and the development speed is twice that of the fixed Internet. The rapid development of the mobile Internet stems from the fact that mobile networks have freed people from the constraints of "online", and the popularity of smartphones will give people the greatest freedom. Similarly, the future business will also be based on the "On-Demand" experience, especially in the field of television, people will get rid of today's TV "watch the specified content at the specified time" mode. Mobile networks equipped with On-Demand business experience will become people's basic needs, people can enjoy various business applications whenever and wherever they want.
"Simple" first: Ergonomics brings people back to nature
From keyboard and mouse to touch and somatosensory, the history of computing human-computer interaction is the history of human pursuit of simple nature. All "simple" are centered on the natural way of communication. Fingers and sounds in particular are the best means of communication that God has given to humans. Looking into the future, more natural ergonomics will lead the user experience to play a more subtle human nature, such as sound, gestures and emotions.
"Sharing" first: community-based experience lays down basic business features
Google's search business brings "mathematical logic" to the Internet, making it easier to get information. If this is at the level of easy-to-use tools, then Facebook will raise "tools" to "humanity." By introducing "social ethics" to the Internet, Facebook has met the emotional needs and desire for sharing brought about by the social attributes of people, and users have exceeded 800 million in just a few years. Therefore, whether it is a consumer-oriented business or an enterprise application, the community experience will become a basic feature of all businesses.
People's eternal pursuit of user experience has become the driving force behind the development of information society. Behind these user experiences is the unremitting pursuit of speed, quality, freedom, simplicity, and sharing. These are the most basic and important characteristics of human character.
Ten key issues for the development of the telecommunications industry
User experience continues to drive the development of the network. In turn, advances in network technology will support the improvement of the user experience. To meet the needs of such user experience development and information construction, the information network is entering a new round of reform. To seize this round of industry opportunities, the telecommunications industry must focus on the following ten key topics in the network field:
1. The mobile network enters the Gigabit era, and it is time to build a ubiquitous broadband network
The biggest bottleneck of current networks is the insufficient bandwidth capability of mobile networks. Compared with the fixed network, the user experience provided by the mobile network still has a large gap. Only building a mobile broadband network with Gigabit traffic can support the user experience to a new level. In this context, architectural innovation and continued reduction of network costs will support the sustainable development of mobile broadband services for operators.
2. Implement intelligent optical fiber network management to meet the arrival of all-optical access
The traditional manual management of copper wires has been in the telecommunications industry for over 100 years. Extremely low operational efficiency makes it the largest cost in network maintenance. In the historical trend of evolution to fiber access, the deployment, maintenance, fault location, and troubleshooting of cables have been upgraded to a new stage, and intelligent fiber network management has become the core measure to promote the development of fiber networks.
3. The transformation of the ALL IP network has deepened, and it has fully entered the era of packetization.
Over the past 20 years, IP technology has developed at an unprecedented rate. Today, the telecommunication network has formed a hybrid network of TDM and IP coexistence. Looking towards the future, it will be an inevitable trend to move to a Single network based on ALL IP. The telecommunications industry needs to continue to deepen its transformation to ALL IP, complete business migration, network convergence, network interoperability, and changes in operation and maintenance to bring the telecommunications industry into an era of full packetization.
4. IT infrastructure based on cloud computing to achieve large data concentration and build a data center-centric network
Data replaces voice and becomes the main content of the network. This historic change has also driven the data center to replace voice switching and become the center of the network, giving flatness to the eternal theme of network development with new meaning. Based on new technologies such as virtualization, distributed storage, and parallel computing brought by cloud computing, Exabyte's computing and storage capabilities have become possible. The cloud-based IT infrastructure is the foundation for building a network with large data centers and data centers.
5. OSS / BSS modernization, adapting to the open industry chain environment and On-Demand business model
The new wave of informatization has shown two major changes: first, user demand has shifted from cost competition to value creation; second, the telecommunications industry has moved from a completely closed system to a completely open system today. The modernization of the operator's IT system should be oriented towards user value creation and the construction of an open industrial chain to support the entire process of product design and development, product listing, and value distribution. These systems need to support the user's independent package design, package selection, and bandwidth selection to give users the greatest freedom and control.
6. Insight into user needs and build agile enterprises based on big data analysis
In the open Internet era, user needs are personalized and changeable. Under the ALL IP architecture, the network realizes automation and statistical multiplexing, and network quality and QoS guarantee are dynamic processes. Through big data analysis, operators can realize insights into network and user needs, build agile enterprises, provide users with better experiences and services, and tap more business opportunities.
7. Build a flexible and intelligent network to support On-demand's bandwidth management
The operation of network and bandwidth is the basis of operator's business operation. The network is becoming more intelligent and flexible. On the one hand, it can provide an On-Demand user experience, allowing users to freely choose bandwidth and services according to their own needs.
8. Integrate digital media content and build multi-screen digital distribution channels
In this wave of information, digital content is extremely prosperous, and the Internet has become a channel for digital media distribution. This model is a subversion of traditional channels. Integrating digital media content to achieve On-Demand user experience across screens (mobile phones / PCs / TVs / PADs) will be the development trend of future media and an important strategic opportunity.
9. Integrate the IT industry chain and implement ICT transformation with the help of cloud computing business model changes
Cloud computing is constantly changing the business model of the IT industry, enabling the industry to transform from selling products to selling services. The continued popularity of broadband networks has enabled cloud computing services to have effective network conditions. Based on the advantages of localized services, network security, and security and trust, operators will strongly integrate IT applications and communication capabilities to form end-to-end ICT solutions that can provide end-to-end ICT services for enterprises, especially small and medium-sized enterprises. This will allow small businesses to also enjoy the ICT capabilities of large enterprises.
10. Network security and privacy protection, establish trusted information services
Open IP networks and cloud computing models have pushed information security and privacy protection to unprecedented heights. Operators need to build an end-to-end security architecture including "infrastructure, data protection, application protection, and legal compliance" to provide businesses and consumers with a more trusted security solution than the Internet, and comprehensively protect user information and privacy.
Although the concept of the information society has been proposed for many years, the prelude to informatization has just begun. People's eternal pursuit of user experience will continue to promote the transformation of information services, and the development of telecommunications networks and technologies will also enter a new development stage. The mutual promotion of user experience and network technology will lead information services to a new height of prosperity.